Database normalization is the cornerstone of database theory. Once a database is normalized, relationships between the data in multiple tables must be established. A hefty part of designing a ...
In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...
Excel used to be the poor schmuck’s database, with spreadsheets that just sort of sat there. You could create something more sophisticated with LOOKUP functions, but they were a huge hassle to set up.
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