Schick's cutting-edge technology for razors is anything but, its rival Gillette claims in a patent infringement lawsuit. In the federal lawsuit filed Monday in U.S. District Court in Connecticut, ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

In the annals of consumer-product rivalries, Schick vs. Gillette is one of the longest running – going back nearly 100 years -- and chances are you've had a "close experience" with one of these two ...

ST. LOUIS - The makers of Schick-Wilkinson Sword shaving products have sued rival Gillette Co., accusing the razor industry leader of falsely claiming a technological edge in the latest clash in what ...

Gillette and Schick-Wilkinson Sword have reached a settlement on most of their long-standing litigation over issues such as patents and advertising claims, the world’s two largest razor makers said ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

BOSTON — The battle of the blades abruptly sharpened Tuesday, with Schick introducing the first four-blade razor and Gillette countering hours later with a patent infringement suit against its rival.

The owner of Schick razors needs to close the gap with Gillette, its biggest rival. So it's turning to new blood to make that happen. Edgewell Personal Care is buying the upstart razor maker Harry's, ...