SAP Digital CRM offers generous features that will suit smaller companies that are new to CRM software, though some may balk at being locked into just one vendor. SAP Digital CRM (which begins at $23 ...

SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

SAP AG has introduced a new version of SAP Customer Relationship Management (SAP CRM), a component of the SAP Business Suite. SAP AG has introduced a new version of SAP Customer Relationship ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

SAP on Monday announced a bevy of new features for its SAP C/4HANA suite. The software and services vendor -- which is holding its annual Sapphire Now conference in Orlando this week -- said the new ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

BOSTON — SAP AG today unveiled upgrades to its SAP CRM 2007 software that include support for Web 2.0 applications. The upgraded software, introduced at a press conference this afternoon at the ...