Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...
AI will make in-store media more accurate than ever, but accuracy alone isn't enough. Curious talent ensures it's also more ...
Retail is a huge global industry, yet much of its decision-making still happens in the dark. Product assortments, merchandising strategies, and store designs are often locked in months before they are ...
The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...
Imagine strolling past a store window when a stunning display catches your eye. You feel compelled to step inside, and before you know it, you’re walking out with a purchase you hadn’t planned. Later, ...