Relationship marketing leads to conversions in an indirect fashion—the focus is not on making a sale, but rather on building loyalty through engagement. This method of marketing relies on a brand’s ...

Relationship marketing focuses on interacting with customers long term, rather than simply trying to make a quick sale. If you focus on learning customers' personal tastes and understanding their ...

Businesses have realized that consumers are no longer interested in being sold to. As a result, companies have pivoted their marketing techniques into relationship-based marketing. Brands tend to get ...

Business has evolved significantly in the past 200 years, progressing through different phases of evolution as advances in all areas of life change the way people live and work. In line with this ...