Forget bracelets. A New Jersey artist is designing intricate critters on her pegged loom – and melting hearts along the way Sandra Sobieraj Westfall is a former national political correspondent, ...

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making rubber ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

TONI Notarangeli thought she’d misheard when her eight-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colourful rubber band bracelets. Angelo likes ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Cooper Volkman is eight years old and full of energy. While his 10-year-old sister sits down easily to focus on projects, Cooper tends to be perpetually in motion. Lately, though, it’s been different.

Rainbow Loom, a jewelry-making product that’s shot to the top of the toy industry in the past two years, is a huge part of the growth story at Michaels. (Editor’s note: Kyle Stock owns a Rainbow Loom ...

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that ...

The Rainbow Loom is the latest toy craze, and the rubber bracelets it makes are showing up on powerful men from Governor Chris Christie to talk show host Jimmy Kimmel, who say they can't say no to a ...