Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Are you working with messy qualitative data in your research? Are you considering doing so and want to learn more? The Lerner College's Department of Business Administration, Management Area invites ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of increasingly complex martech and CRM stacks, many brands are ...

In the relentless pursuit of alpha, investors have long turned to quantitative data—the hard numbers of earnings reports, balance sheets and economic indicators. Just look at the myriad quant fund ...