If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...

In today's edition of Play Smart, GOLF Teacher to Watch Christy Longfield explains the importance of consistent ball position. The post Why proper ball position is so important in the golf swing ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Pre-shot fundamentals can be boring to practice, but they are absolutely essential for consistent golf. If you don’t have a consistent setup, you won’t be able to make consistent swings. It’s why you ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

In golf, whenever a player intends to make a full swing the rule of thumb is that you should stand with your feet, knees, hips and shoulders on a line that is parallel to the line of shot — a position ...

Odyssey has always been a leader in alignment technology, going back more than 20 years with their first 2-ball putter. Now the company is adding another option to their lineup with the new 1/2 Ball ...

If you thought your two quadruple bogeys on the back nine were grounds for an extra beer at the 19th hole, image what Lee Ann Walker might have ordered after posting a 127 at the 2019 Senior LPGA ...

Welcome to Play Smart, a regular GOLF.com game-improvement column that will help you become a smarter, better golfer. Fundamentals are vitally important to a solid golf swing — yet they’re also easy ...