Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. This article is more than 3 years old. KFC’s apology for a message it ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

A California man may not sue Greenwood Village-based Red Robin under the federal law governing telemarketing and robocalls after he received promotional text messages from the restaurant chain, a ...

You have something to announce. Maybe you’re launching a new product. Or maybe you or your company has been lauded for an innovation in your industry. There’s an adage in marketing called the rule of ...

Opinions expressed by Entrepreneur contributors are their own. In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain ...

“I am receiving as messages from various numbers on my phone and some do not have an opt-out option, is there a way to block or stop them?” this is arguably the most asked question nowadays. Roughly, ...