A new tool showed off by xAI dreams up AI-generated product placement that "weaves" into existing TV shows and movies.

Artificial intelligence is coming for the quietest corners of the frame. Elon Musk’s xAI is pitching technology that can slip ...

CUPERTINO, Calif., Oct. 27, 2025 /PRNewswire/ -- Ryff, a leader in virtual product placement (VPP) and in-scene advertising, today announced that its Scene Intelligence™ technology is powering virtual ...

Tom Cruise’s Ray-Bans in “Top Gun.” The trail of Reese’s Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in “The White Lotus.” cruising through ...

As a publisher and marketing agency owner, I've witnessed firsthand how product placement has evolved from a subtle marketing tactic to a dominant force in advertising. What began as simple prop ...

Many advertisers promised to diversify their media in 2020, spurred in large part by the Black Lives Matter movement. But diverse media publishers haven’t seen all the ad budgets they were promised, ...

Chris Hackley has in the past received funding from the ESRC. Rungpaka Amy Hackley does not work for, consult, own shares in or receive funding from any company or organization that would benefit from ...

A hand holding a coca-cola can with various brand logos immersed in a blue background Custom Image by Zanda Rice Product placement has been a part of American film since its early days, with the ...