In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

In this Q&A, Danone's Kory Nook discusses navigating an evolving recycling system and the company's shift to PET packaging.

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

In case you missed it, 89% of consumers more likely to buy products from Amazon than other e-commerce sites. This means that brands need to find new ways to connect with customers who prefer to shop ...

From Issue Five of Gear Patrol Magazine. Discounted domestic shipping + 15% off in the GP store for new subscribers. Gear Patrol’s Senior Art Director, Andrew Haynes, is an expert in product packaging ...

Go North Group was founded in 2021, as an aggregator, bringing together small businesses on Amazon with the intention of improving and expanding them. Now, with a portfolio of 33 brands spanning home, ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

The measure falls under New Zealand’s Waste Minimisation Act and will require producers and importers to fund the collection, ...