Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

Let me begin by addressing your underlying question as to whether what you and I are proposing is part of the cure or the disease. The belief that the most promising way to tackle poverty requires ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

Forbes contributors publish independent expert analyses and insights. Luis E. Romero is an entrepreneur, author and speaker. Reality is, by design, the aggregate result of everything that happens, ...