The new Titleist Pro V1 and Pro V1x golf balls—somewhat remarkably given their near two decades of consistent dominance across all levels of the game—enter a fundamentally different space ...

Titleist’s Pro V1 and Pro V1x golf balls have been the epitome of excellence since their respective introductions in 2000 and 2003. While Titleist has since made continuous improvements to those ...

Golfers worldwide constantly seek to enhance their game by maximizing distance and performance. Selecting the right golf ball plays a pivotal role among the various equipment choices. The Titleist Pro ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

An enlarged alignment sidestamp, intended for more accuracy and precise aim, is the new Enhanced Alignment assistance. The extended sidestamp is more than 65% longer than the regular Pro V1 sidestamp ...

There were 46 events on the PGA Tour in 2025, and over half of them were won by the same brand of golf ball. It's easy to ...

One of Titleist’s cult-favorite golf balls is coming back to the retail market, albeit in limited fashion. The company is releasing the elusive Pro V1 Left Dot, one of its Custom Performance Option ...

We we sat down with Titleist VP of Golf Ball Marketing Michael Mahoney to talk about the company’s latest ball offerings and get a peek into the Massachusetts factory where they are produced. Let’s ...

A yellow version of the Titleist Pro V1 and Pro V1x golf ball will be introduced in 2019 with the next generation of the game’s most played and top-selling golf balls. The announcement came Monday on ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. The most successful golf balls in history -- with respect to sales, Tour wins and ...