William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new 30-second TV spot set ...

William Shatner has been the Priceline guy for as long as we can remember. But now his character is biting the dust ... literally. In what appears to be Shatner's final ad for Priceline, "The ...

GARDENA, Calif.--(BUSINESS WIRE)-- Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (Pink Sheets: CSBI), teamed up with priceline.com to ensure that expert ...

LOS ANGELES, Calif. - William Shatner's Priceline Negotiator isn't a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into ...

LOS ANGELES (CBS) — Priceline will kill off its famed Negotiator, William Shatner, in a new 30-second commercial set to begin airing Monday. In the spot, 80-year-old Shatner rescues frightened ...

Shelby Cobra Featured in Priceline Commercial alongside William Shatner and Kaley Cuoco GARDENA, Calif.--(BUSINESS WIRE)-- Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby ...