Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

The official sports drink of the 2026 FIFA World Cup is launching a limited-time ‘Legacy Lineup’ of new flavors.

Powerade and Gatorade are popular sports drinks that contain water, a specific type of sugar, citric acid, and salt. They’re pretty similar, but Powerade contains more micronutrients. Share on ...

Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

Powerade is getting a makeover. For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Powerade today, April 23, launched its FIFA World Cup 2026 campaign, per details shared with Marketing Dive. The brand believes its well-rounded campaign has an opportunity to break through during an ...