“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Chmiel, strategy director at Siberia.

Ginger.io, a health startup focused on passive data collection through smartphones, announced a number of high profile clinical pilots that have been quietly employing its technology. Ginger.io is now ...

YouGov is launching a new Norwegian panel solution, combining passive data collection with survey data to provide clients with consumer attitudes alongside observed behavior as it happens. The new ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...