Like many diligent small-business owners, you drafted a list of goals when you wrote your business plan, and you updated them when you created your business marketing plan. But since then? Who has ...

Anyone who is familiar with leadership will tell you that goals and objectives are essential to being a successful leader. That being said, when starting your business, it can be hard to set goals and ...

When the marketing management team expresses a desire to gain a 20 percent increase in sales for every million dollars spent on advertising, strategies and objectives must be formulated to achieve ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

When you begin creating a course, you want to design with the end in mind. The best way to approach this is to start by writing measurable course learning objectives. Course learning objectives are ...

Investing isn’t just about making money–it’s about making the right financial moves to support your personal goals. Whether you’re looking to grow wealth, generate passive income, or simply protect ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Several years ago, I wrote an article that, essentially, posed this question: “Are the benefits of artificial intelligence in higher education worth the unintended consequences?” I wasn’t suggesting ...