In a White Supremacist Donald Trump America, placing the words “white” and “purity” together might win you an election; however, it will anger consumers. Somehow NIVEA, decided that running an ad ...

Skincare brand Nivea has apologised for running a Facebook ad that ran the tagline "white is purity" and prompted accusations of racism. The ad, for the Nivea invisible deodorant range, has since been ...

Skin care brand Nivea apologized and pulled an ad campaign this week after finding itself rubbing people the wrong way. An advertisement featuring the words “White is purity” received almost immediate ...