Despite the plethora of digital marketing methods available—from email, to websites, to online advertising, to social media—the old-fashioned in-person interaction is still the marketing approach that ...

Agencies need a steady flow of marketing-qualified leads coming in to keep their business development pipeline consistently filled. Without an effective lead-generation strategy, an agency will find ...

If you haven’t integrated SMS into your business’ marketing strategy, do now. Analysts have predicted that in 2015, SMS services will boost the marketing activity of a majority of businesses. So, what ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...