Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative ...

Monster Energy is one of the most iconic energy drink brands in the world, known for its edgy branding, intense flavors, and wide range of product lines. Over the years, Monster has released dozens of ...

In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026. And it's garnering mixed reactions. Monster Energy CEO Hilton Schlosberg ...

In the fiercely competitive world of energy drinks, two industry giants are locked in a high-stakes battle for dominance. On one side stands PepsiCo Inc. PEP, a global powerhouse leveraging its vast ...

Monster's strong brand insulates it from competitors, making it a solid investment despite recent performance lagging behind SPY. Energy drink market growth outpaces overall soft drinks, with ...