Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

Apple last week confirmed the date of its annual fall showcase, a flashy display where the tech giant in the past has unveiled its newest products and tech innovations. Slated for Sept. 9, this year’s ...

Katie is Chief Product Officer at Adjust, a measurement and analytics suite that helps marketers grow their apps across platforms. More often than not, the consequence of forced and unexpected change ...

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, ...

Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons? ability to precisely target location-based mobile offers and messaging to consumers.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Clorox exec says precision targeting, collapse of funnel are key trends NEW YORK – A Clorox executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 reported that the company is building ...

Greg Shuey is the Chief Scientist for Stryde, a content optimization and promotion agency located in Salt Lake City, Utah. Greg loves to strategize and execute digital marketing campaigns that drive ...