“Tests and pilots are something we’ve routinely done throughout our history to learn in real environments,” McDonald’s Corporation told PEOPLE of its new digital advertising pilot program ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. McDonald’s new growth strategy could mean big changes for diners, from ...

The fast-food giant is getting into the advertising business with plans to use customer data to sell targeted ads.

McDonald’s is testing out the change at drive-thrus right now as a pilot at certain U.S. restaurants.