Zoom" ads were iconic and relatively popular among consumers. Why, then, did the company decide to replace them? Here's what ...

“Game Changers”: ads created by Garage Team Mazda in Costa Mesa Mazda North American Operations’ biggest advertising campaign since Zoom-Zoom’s debut in 2000 kicks off this month. The Irvine-based ...

Mazda commercials end with the written line, “Zoom Zoom. Forever,” and there are few who aren’t familiar with that little boy whispering “Zoom Zoom.” But while the tagline might be akin to a diamond ...

LOS ANGELES — While the reggae-pop theme music behind the “zoom-zoom” ad campaign is nowhere to be heard, Mazda’s launch of the RX-8 has the message clearly in mind. The four-seat, rotary-powered ...

A change-minded Mazda North American Operations in Irvine has put its $150 million yearly advertising account up for grabs in what could be a blow to the automaker’s current agency in Newport Beach.

Mazda’s Irvine, California-based North American unit last night said it was dropping long-serving ad agency Doner (which created the ‘Zoom Zoom’ tagline) for the WPP group. “…After an extensive agency ...

Mazda's UK advertising with the “Zoom Zoom” tagline is to continue for at least the next year with media and marketing spend increasing from £23 million this year to £27.5 million in 2003. The ...