A September discount promotion for HBO Max didn’t help grow its reach on mobile devices, suggests new data provided exclusively to Variety Intelligence Platform from app analytics firm Apptopia.

HBO Max got some good news amid a week of controversy: a special episode of its Emmy-winning youth drama Euphoria fueled the most app downloads yet for the new streaming service from WarnerMedia.

Russia is pushing its new Superapp, MAX, for all citizens. This app aims to combine daily digital tasks into one platform. MAX is being heavily advertised and will be pre-installed on new devices.