According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel's stock has been doing well, recently trading near its 52-week high after strong earnings. Find out why MAT is a Hold.

The No. 2 toy company in the U.S. is dealing with tariffs by shrinking its manufacturing operations and leaning into movies ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.