Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to ...

Leveraging trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials and techniques that ...

Mattel's post-"Barbie" strategy seems to be ... Ramos says the plot involves Bob coming into an awareness that his building ...

While the product drop is planned for May, the new bricks were introduced at this year’s toy trade fair Spielwarenmesse in ...

Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials and techniques that inspire builders to try something new.