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The very first Mattel Adventure Park is opening in the United States this year—and you can step into Barbie’s beach house and ride Hot Wheels roller coasters
With numerous Mattel movies coming out over the next ... Alongside a life-size Barbie Beach House with a rooftop restaurant, where you can dine in multiple life-size themed restaurants with ...
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
The Toy Book9d
Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
USA Today11d
'Endless possibilities:' Barbie unveils DIY 'You Create' doll kit with custom accessories
The more customers collect, the more unique looks they can create to play and display their unique Barbie collection, Mattel Creations said in a Friday news release. The first of three "You Create ...
Variety8d
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Barbie was the overnight sensation that took Mattel into the stratosphere ... Hollywood is surely watching what’s next for Kreiz’s house of brands. There’s plenty of opportunity for ...