I recently tried L'Oréal's new Extensionist Mascara, and it gave me Kendall Jenner–level lashes. Click here for proof.

So much about makeup technique boils down to color theory; once you harness that understanding, you can make a big impact with limited effort. Case in point, mascara. No longer a product sold solely ...

This year, the winter makeup trends were all things dark and vampy, with sultry “espresso makeup” and smoky eyes total mainstays. Come springtime, however, all signs point to lighter and brighter glam ...

While I always have time for filling in my eyebrows, some days I can’t be bothered to do a thing with my stick-straight eyelashes — at least, until I discovered clear mascara. Clear mascara is one of ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s universally ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Holly Willoughby's makeup artist has shared one of her go-to beauty buys and it's a mascara that costs just £9.50. Praised for being 'reliable and effective', the budget-friendly find has become a ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Despite the countless new beauty trends that seem to emerge each week, I have pretty much managed to maintain the same makeup routine for the past decade. So when the latest beauty craze, 'no-mascara ...