A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

Modern martech tools and architectures are often composed together with a variety of MACH-oriented products, many times with a headless CMS (or more!) at the core, providing the central content layer ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

The truth is, very few marketers fully understand the modern marketing technology landscape. There’s no clear explanation for how it all fits together. Yet, marketing technology (MarTech for short) ...

According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond? When the first Martech supergraphic was ...

Marketing and martech, like all industries, is feeling a wave of disruptive digital innovation. At the core of this disruption—being driven by startups and incumbent players such as Amazon and ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

As India’s digital economy grows at an unprecedented pace, marketers are rethinking their approach to technology. The conversation has moved beyond “which tool” to “what experience” — and in this ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...