Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

Should marketing leaders build their stacks for efficiency or effectiveness? The answer, as always, is it depends. A lot has been said about striking the balance between the art and science of ...

There were more than 7,000 different marketing technology (martech) solutions on the market last year. With 80% of consumers reporting that they are more likely to complete a purchase from brands that ...

An interview with Umbraco's CEO on the advantages composable DXPs have over monolithic solutions. As more and more companies refine their digital transformations, the demand for digital experience ...

Brands are investing in marketing technology. But only19% have a strategy for getting the most out of their martech stack, according to Martech Stack Optimization, a study by Ascend2. Another 58% are ...

Technology is moving at the speed of light. From one day to the next, new tools, trends and capabilities take flight. As a B2B marketer in this high-speed, high-stakes environment, it’s tough to know ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

Is your martech stack a machine to create the emotional connections that drive buying behavior? Now that your digital transformation is underway, it's time to focus on the elephant in the room: Are ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marie Hattar Have you ...