A business brand is an identity, a marker that sets business products and services apart and is easily identified through logos, messages, colors and treatment of customers. Brand activation is one of ...

Each year, brands flock to big conferences to make connections and build brand awareness. Achieving an ROI on these events can be tough, though, especially for small-midsize brands that must make ...

Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built a creator management ...

The last decade fundamentally transformed marketing and the marketer’s toolkit. With over 7,000 marketing technologies across an ever-growing number of categories, marketers have solutions for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing activation platform ActionIQ has raised $30 million in funding ...

Statisticians aren’t sitting cross-legged in labs, running complex algorithms on Papa John’s Super Bowl sales. A supercomputer isn’t littering the floor of a scientist’s basement, crunching ...

After rising in popularity over the last few years, the interactive experience trend reached its apex at SXSW in March with HBO’s meticulously staged 'Westworld' experience. Now Hulu is bringing ...

A must-read book for 2025's leaders, providing actionable advice on how to compound business growth in a privacy-first world NEW YORK, May 28, 2025 /PRNewswire/ -- As AI reshapes the marketing ...