“The NEW @kyliecosmetics is officially launching on July 15 on KylieCosmetics.com! Everything is clean and vegan, and I can’t wait for you guys to try these new formulas,” the 23-year-old reality star ...

Oakland, California-based ELF Beauty (ELF) manufactures skin care and cosmetic products. ELF is a relatively new entrant to the cosmetics space, having launched in 2004 and having gone public in 2016.

MAC Cosmetics and Luar are back at it again — this time, with a bag launch that entails more than meets the eye. The longtime collaborators, whose joint histories date back to the early 2000s when ...

Department stores are being forced to rethink how they sell higher-end makeup and perfume as competition intensifies from discounters like Target, specialty chains like Sephora and Ulta and online ...

If you can make it there, you can make it anywhere. A New Yorker received a full Pennywise the Clown makeover for Halloween on Friday from the makeup artists that bring the character to life on screen ...

Makeup artist Norman Freeman hopes to travel the country to give makeovers to cancer patients in need of a confidence boost. When makeup artist Norman Freeman gives makeovers to cancer patients, it's ...

As all TODAY fans know, the Ambush Makeover team makes magic every Thursday morning in barely any time at all. They change hair color, create gorgeous haircuts, redo wardrobes and do wonders with ...