NYC dad Ernest Baker wanted to make magic happen for his five-year-old daughter Frances this Christmas. And all his doe-eyed darling wanted was the spellbinding, mist-making Magic Mixies Magic ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Toys are a source of pure magic. Whether they’re used for make ...

Laurie Schacht, chief toy officer for the Toy Insider, joins TODAY with Hoda & Jenna to reveal this year’s hottest toys, including bumper cars from Walmart, a kid-size exercise bike, a children’s ...

Across the plaza from where the Rockefeller Christmas Tree is still shrouded in scaffolding, a thin line of customers snaked around the front of New York City's newest toy store, waiting to get in.

Did the Magic 8 Ball get into the National Toy Hall of Fame? Signs point to yes. The handheld fortune-telling toy has been telling users if their crushes really like them since it came out in 1946.