When small-business owners think about marketing, they often consider macromarketing, which is marketing on a national or global basis. The cost for doing this may be daunting. As a small-business ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Mark Peterson, a University of Wyoming professor of marketing and sustainable business practices, is a recipient of the Macromarketing Society’s Shelby D. Hunt Award. The award is given annually to ...

FINAL NEWS (Nov 12): The conference proceedings are now available at and contain over 1.100 pages of original and intellectually stimulating academic work! Thank you for attending the conference and ...

What are the possibilities of the ‘common good’ in contemporary society marked with increasing contradictions and growing inequality? Welcome to the Macromarketing Conference to discuss this and many ...

How can we make the world a better place? That’s the question driving Ben Wooliscroft, the first Professor of Macromarketing at AUT and in the world. In answering such a lofty enquiry, Professor ...

The Collins Dictionary is including more marketing and branding terms than ever before. Due out today (23 October), the new edition includes phrases such as macromarketing, misbrand and unmarketable.