After taking a little break from the classic Mac-vs- PC wars to punch a little lower (at Samsung), Microsoft has decided to return to its old rivalry, hoping to revive slow Windows 8 and possibly ...

In a twist on the “I’m a Mac” ads, this sticker shows a PC playing solitaire while waiting for the Mac to load a witty retort. Or maybe the PC just froze. The 4″ x 2.75″ sticker costs $1.50 and, ...

You know that Mac vs PC music in EVERY ad? Do you think it sounds like baby music? Because everyone at Gizmodo just got into a huge debate over it and are not talking to each other now. Tiebreaker ...

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

Microsoft's bizarre campaign to turn $300,000,000 into a marketing message took an even stranger turn Thursday with the airing of the company's latest television commercial: "I'm a PC." What began as ...

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting ...