For the new Honma TW777 lineup of drivers, fairway woods, hybrids and irons, more distance comes from new sole designs, ...

Ask anybody in the golf equipment industry—even the casual observer of golf club trends—and you’re likely to get a dissertation about iron lofts. Specifically, something like, “Of course you hit your ...

Here at GOLF, you’ll hear us talk about why loft can be your friend in many different ways, but one of the best examples — and least obvious — can be in bad weather. When pros or anyone heads overseas ...

There are a number of questions a golfer will ask themselves when they’re thinking about buying new irons or going for a custom fitting, one of which is whether they’d be suited to stronger-lofted ...