Enradius, a leader in location-based marketing and geo-targeted digital advertising, today announced the launch of Local Ad Networks, a new programmatic advertising platform designed to connect ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

The French agency group handles PayPal's creative account through BBH USA. It’s an “impossible” mission by standard definition: Turning PODS, the portable storage trucks, into real-time digital ...

As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Meta will charge advertisers a 2%–5% location-based fee in several European countries to offset digital services taxes starting July 1.

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...