Live streams are a key element of TikTok’s broader in-app shopping push, with live-stream shopping now driving the majority of the revenue in the Chinese version of the app. As such, TikTok is ...

As TikTok looks to place more emphasis on live-stream shopping in new regions across the globe, social commerce is expected to grow exponentially. According to eMarketer, the industry is estimated ...

The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior. Audiences worldwide are increasingly drawn to brands that establish a ...