The new campaign builds on insights gained from thousands of questions and interactions received through its Lil-Lets Talk crowd-based platform which was launched earlier this year. Keryn Brien, ...

Lil Wayne fans know that at one point in his career, he was considered the greatest rapper alive. That period took place right before and during the release of the Carter 3 album, an album that wasn't ...

Lil-Lets had launched Teens to make waves in the declining UK San Pro category. But 6 months on from launch, the brand was getting lost on shelf and Lil-Lets appointed BrandOpus to maximise the ...

Lil-Lets have re-launched their tampon and towels range and to celebrate they're giving you the chance to win this fantastic prize bundle of little things that matter when you have your period. The ...

Lil-lets UK is extending its feminine hygiene range by introducing a range of sanitary pads. It claims the launch will make it the only brand to have products across the whole category. The range will ...

Tampon brand Lil-lets has appointed Big Communications as its "managing communications agency". Big was hired to work on the brand's through-the-line activity following a pitch against an undisclosed ...

Lil-Lets is scrapping single-use plastic applicators, ceasing production of the items from November 2021. The brand is instead encouraging customers to switch to a reusable applicator that it has ...

This paper will show how a strong brand positioning idea, boldly executed in advertising, can enable a smaller brand to act as a giant-killer in the face of competitors with significantly bigger ...