LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...