Lego Unveils Smart Play
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Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we haven’t seen from the company before. And while the demonstration it gave on Monday was a good start towards showing just what Lego’s Smart Brick is capable of,
“Adults welcome,” Lego declared — as it started seriously expanding the average size, price, and detail of its sets beyond anything we’d seen before. Like fellow toymakers, Lego has realized: the greatest generation of brick-loving kids is now old ...