Your kids might be spending less time playing on an average day than you spend scrolling your smartphone. But Lego wants that to change. Today, the company is launching Play is Your New Superpower ...

The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai.

'There is a huge number, a much bigger number of kids that love space for storytelling...' When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Dan ...

After months of speculation and a couple of persistent leaks, the Lego Group has announced its latest video game collaboration: Lego Sonic the Hedgehog. Sonic has appeared in Lego form before, ...

Nike’s new collaboration with LEGO just dropped on Friday, Aug. 1. It brings the iconic building block brand to its Air Max Dn line and more for children. The collection also just released details ...

Pottery Barn Kids is kicking off the new year with the debut of a product line with beloved toy brand Lego. "We loved seeing the Lego design principles of playful and iterative storytelling ...

Lego sets — from the smaller kinds for kids to the far more intricate (and expensive) ones for adult builders — have deservedly ascended to the pantheon of classic toys that will never go out of ...

Designed using Lego bricks, the main farm building will have a classroom, a workshop, as well space for handling animals. As ...

DK and the Lego Group are launching Lego Fiction, a multi-series children’s fiction list consisting of original titles created with well-known authors and illustrators, next fall. The deal, ...