LEGO, Smart Tag and the brick
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The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.
Three years ago, Lego pumped $155 million into a new Sustainable Materials Center, which set more than 100 employees on the task of Lego using fully sustainable materials in its products by 2030. This month, the company showed off the first brick-based ...
Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks. Lego made the decision — first reported by the Financial ...
Lego, building on the success of last year’s Lego Boost robotics kit, has announced the Powered Up Platform, a collection of new motorized, programmable, and smartphone-compatible Lego and Duplo sets. The platform will launch on July 1. The Powered Up ...