Kendrick Lamar launches Project 3 Agency, a branch of Lamar’s parent company, pgLang. The agency was started in conjunction with the rapper’s longtime creative partner and manager, Dave Free.

Kendrick Lamar and longtime business partner Dave Free are expanding their creative ecosystem, pgLang, with Project 3, a new venture that takes an innovative approach to offering creative business ...

Drake’s ongoing legal battle with the Universal Music Group has witnessed a new development as the rapper is seeking documents to clarify Dave Free's relationship with Kendrick Lamar’s kids ...

Anthony 'Top Dawg' Tiffith, Billboard's 2025 R&B/Hip-Hop Power Players Executive of the Year, helped launch the careers of Kendrick, SZA, and Doechii.