Five years after his first alternate John Lewis ad blew up, Sam Clegg is giving the most anticipated Christmas advert of the year a run for its money. The 27-year-old marketing specialist started ...

As the weather turns colder in the aftermath of spooky season it can only mean one thing: Christmas is officially on the way. Before Mariah Carey and Wham! start dominating the airwaves, our TV ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to ...

Over the past 18 years, the launch of the John Lewis Christmas advert has established itself as a key point in the UK’s festive calendar, said Ed Davies in the FT. The ads are, of course, designed to ...

The best Christmas adverts of all time bottle the holiday spirit, bringing a wave of timeless festive nostalgia. While there's no formula for creating a Christmas ad, over the years we've seen a range ...

The advert follows the story of an unlikely friendship between a bear and a hare. The bear always misses Christmas because he is hibernating, and year after year the hare celebrates alone, until one ...

This year's Christmas advert from UK department store John Lewis is notable for its emotional impact and captivating ...

“It’s not Christmas until the John Lewis ad comes out,” a German colleague reminded me recently. It was a striking reminder of just how powerful festive advertising has become, evolving beyond ...