JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

“We are constantly evolving our marketing approach to capitalize on new technologies and customization strategies that allow us to be in more frequent and effective contact with our customers,” said ...

Associated Press Customers arrive at a J.C. Penney store in New York. JCPenney is bringing back its catalog for the first time in five years. The company hopes the book will help drive online sales, ...

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal. According to WSJ, the 120-page book will feature items ...

PLANO, Texas--(BUSINESS WIRE)--Oct. 2, 2003--'Tis that time of year again, when retailers work around the clock and shoppers search for perfect presents for those they hold dear. This year, holiday ...

Gen Z TikTokers are getting a glimpse into the past, thanks to vintage catalogs — and the content is making them nostalgic for a time they’ve never known. But in a new trend, TikTok accounts devoted ...

A half-decade after getting rid of its bulky merchandise catalog, JC Penney has decided to print one again. Company officials say data shows that many of JC Penney online sales came from shoppers who ...

A rediscovered page from a 1974 JCPenney's catalog has gone viral online, as internet users are left both marvelling and shocked at just how high high-waisted pants were. JCPenneys began its catalogs ...

Syracuse, NY -- J.C. Penney catalogs were more than just the legendary Big Book, which is gone. Now, the retailer's specialty catalogs are reduced to mere shadows of themselves. Read on... After ...

JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as “gifts under $25,” “gifts for him or her,” “gifts ...

A JCPenney Christmas catalog from 1990 reveals how long it's been since the retailer was a dominant force in American shopping. JCPenney enjoyed a heyday in the 1990s, when it was the top catalog ...