Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and ...

The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product ...

Infomercials have long promised you cutting-edge fun, but some of the most memorable toys sold through TV spots were also ...

Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV? Dec 17, 2010 Rodney Vincent's back pain device, the True ...

Kevin 'They-Don't-Want-You-To-Know' Trudeau Loses on Appeal Dec. 20, 2011 -- Infomercial king Kevin Trudeau, who got rich promoting what he claims are natural cures for just about every medical ...

Barack Obama will go on national television tonight and air a 30-minute infomercial about himself and his presidential campaign. Several political image makers, both Republicans and Democrats, say ...

Infomercial advertising has proven to be a reliable way to reach large numbers of customers, but the trade-off lies in its expense for small businesses. Investing in infomercial time for a poorly ...

LOS ANGELES -- Infomercial king Ron Popeil died "suddenly and peacefully" Wednesday at Cedars Sinai Medical Center in Los Angeles, according to a statement provided to CNN by Popeil representative ...

Welcome to Backspin, a video series where GOLF.com’s equipment editors Jonathan Wall and myself, Andrew Tursky, watch nostalgic golf videos for the first time in years and record our reactions. Last ...

Infomercial products get a workout on "GMA." March 16, 2011— -- This morning on "Good Morning America" you saw my reviews of infomercial fitness products. I've posted the full details below: ...

Barack Obama's infomercial on Wednesday night was watched by 33.5 million people on seven channels, according to Nielsen ratings. The ad was seen on CBS, NBC, Fox, Univision, MSNBC, BET and TV One.

From Saturday Night Live, the hilarious parody of the perviest workout tool ever invented. (Yes, she’s in on it.) BY Jason Feifer The infomercial follows a simple formula: Hyperbolically overinflate a ...