Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. I have taught many Undergraduate and Graduate Business ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

The swirling headlines about tariffs are the new reality for brands. With concerns about costs rising and margins shrinking, the potential for budget cuts is looming on the horizon. As chief financial ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

Your audience might be coming from a chatbot. Learn how to get your brand cited where it matters. Here’s how to show up in AI search results. There’s been a lot of talk recently about whether large ...

Here’s how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success. Building a personal brand is essential for controlling your narrative and ...

Blasting more content doesn’t work — marketers must earn attention by delivering value through entertainment, education and relevance. To cut through the noise, build strategies around what your ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...