Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Set effective employee performance goals using MBO and continuous feedback. Top HR software includes BambooHR, Paychex Flex, ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Every person and organization has some familiarity with performance metrics and reporting, yet how to take that experience and apply it to asset management is not straightforward. Looking at industry ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest article on the chief health metrics that are used to measure performance in the ...

SEO is integral to digital marketing strategy. For any business, whether a local brick-and-mortar shop or a national B2B tech company, organic search ranking is essential to obtaining awareness and ...

Conversational AI is becoming an invaluable tool for brands of all types. Which metrics will help you best determine the success of your AI efforts? Implementing and monitoring metrics is critical to ...

About 50% of business data is now stored in the cloud – and the volume stored using cloud technologies is higher still when private and hybrid clouds are factored in. Cloud storage is flexible and ...

How can you prove that your content is successful? You'll definitely want to incorporate these 3 SEO metrics into your reporting. Proving ROI for SEO isn’t easy. It’s one of the main reasons people ...