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Getting a perfect foundation match is like finding your soul mate. Choosing your foundation online is even more daunting. The best way to ensure you get a good match is to try it on in person but that ...

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

Matchmaker, matchmaker, make these POPSUGAR staffers a foundation match! We’ve partnered with Sephora to share how five of its formulas restored our staffers’ faith in foundation. Navigating the ...

Calling all our (fellow) ladies with freckles: When it comes to finding the right foundation, it can be a tad tricky as there are multiple tones to contend with. Which is why we called on Jerry ...

Wondering how to find a foundation? A makeup artist reveals the "big three" things you should look for when perusing the shelves. To simplify the process ever so slightly (and make it less, well, ...

Cardi B has a keen eye for fashion — she can make a $20 dress from Target work just as well as a Moschino leopard-print pantsuit — but her makeup looks are equally as stunning. And the woman behind ...